The book is a reminder that people will accept your advice, act on your recommendations if they like you and IF they believe you like them. Download Business Communication PDF Notes, Books, Syllabus for MBA, BBA, BCOM 2021. But it’s sometimes hard to make relevant connections and ensure you’re actually executing on your internal comms strategy. While many organizations are able to build a compelling employer brand, very few are able to truly engage their employees and get them on board to deliver on the promises of what the brand entails. Business Communication. Book your personalized 15-minute demo with ContactMonkey. Strong communication skills are arguably the most important attribute a manager can possess. Each of the five barriers to communication that are addressed I found relevant to my experience in some way. and Mark Schuman, give you an in-depth guide on how to ensure your workers are able to consistently add value to your employer brand and deliver on brand promises.